The GTM Architects

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Jul 29, 2026

The Always-On Competitive Intel Engine

A Claude Code system that keeps your competitive battle cards current on their own: cited claims, watched sources, auto-rebuilt when a competitor moves.

Jul 22, 2026

Thomson Reuters built its legal AI on Claude. Then Claude erased 16% of its market cap in one day.

Harvey runs the least AI-native GTM in legal and wins anyway. Thomson Reuters runs a renewal machine on Claude. Teardown #5 grades both motions.

Jul 15, 2026

11x invented the AI SDR. A year later, its own CEO said the AI SDR doesn't work.

Teardown #3: the company that coined the AI SDR now says it doesn't work, while the incumbent it tried to kill sells the same agent.

Jul 8, 2026

I gave six AI agents the keys to my outbound. Then I took most of them back.

A public Claude Code repo: one conductor, three lane-locked sub-agents, one schema. Signal-driven outbound that stops and asks instead of guessing.

Jul 1, 2026

Wix cut 1,000 jobs and blamed AI. Lovable just passed $400M in revenue with 146 people.

Lovable cut $0 to $400M ARR with 146 people while Wix bought AI for $80M then cut 1,000 jobs. A GTM teardown of where growth lives. |

Jun 24, 2026

The Revenue Memory Layer

The most common way to wire Claude Code into RevOps is also the most broken. A CLAUDE.md that gives the model persistent state, not a cold export. | Lead magnet: revenue-memory-layer